Local Marketing in Your Neighborhood
Jimmy With so many options to reach your community, how in the world do we know which is the best option, or the right option at any given time? Getting your message to your potential customers can feel like a game… “Choose to see what’s behind Door #1 – Door #2 or Door #3. When you … Read more
Why Use Direct Mail in an Internet-Focused World? It is a good idea to occasionally step back and look at what is going on around us, especially in our own business. Start by asking questions, talk to others – be it, employees, partners, colleagues in the business, our coach, etc. Questions like: What kind of … Read more
Every journey starts with the first step. Although, this is not my first step in advertising. It’s not even my first step in co-op-type marketing. And it’s not my first step in direct-response mailings. So, I’m on a journey with a postcard co-op mailer. There is a familiarity to all that I’ve been studying and … Read more