Your Message to Your Community

With so many options to reach your community, how in the world do we know which is the best option, or the right option at any given time? Getting your message to your potential customers can feel like a game… “Choose to see what’s behind Door #1 – Door #2 or Door #3. When you … Read more

A Journey

Every journey starts with the first step. Although, this is not my first step in advertising. It’s not even my first step in co-op-type marketing. And it’s not my first step in direct-response mailings. So, I’m on a journey with a postcard co-op mailer. There is a familiarity to all that I’ve been studying and … Read more